newsjacking

Example:Leveraging news events is a common tactic in marketing and public relations to generate buzz and increase visibility.

Definition:Utilizing events of current interest to the public to gain attention and promote a product or brand.

Example:It's important for businesses to be aware of capitalizing on media moments to stay relevant in today’s fast-paced environment.

Definition:Taking advantage of significant events or news stories that are currently in the public eye to promote a product or message.