newsjacking
noun as in strong fondness
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Example Sentences
Example:Some old-fashioned companies prefer news avoidance rather than actively engaging in newsjacking campaigns.
Definition:A strategy where a brand avoids mentioning or relating to any news stories, keeping a low profile to maintain a certain image or avoid controversy.
From news avoidance
Example:In times of political instability, maintaining a strategy of news insulation can be beneficial for a brand's image.
Definition:Protecting one's brand from becoming intertwined or associated with news stories to maintain a stable reputation.
From news insulation
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